Philadelphia Inquirer | 12/24/2006 | On the House | Prices, not the press, help move home sales
A few posts back, I wrote about how I felt that the press influences home buyers. In fact, the CEO of the brokerage I work for has written letters to the Inquirer asserting this. Of course, pricing is paramount, but there is not question that in order to sell papers, emotional tag lines and "scary" sentiments can get to the psyche of readers/potential buyers!! In this article, the newspaper appears to be going on the defensive!! I have personally experienced this. Buyers come in and expect to be able to "steal" properties and make ridiculously low offers. They have been unsuccessful.
To give credit, however, the article goes on to say that the Philadelphia area housing has not been impacted as much as the rest of the nation. Our local economy is strong and growing. Stay tuned!!